Marketing and advertising are two different things. Advertising is purely raising brand awareness through exposure of the brand, whereas marketing means creating or developing a market for a brand. Advertising is merely an instrument for marketing. Advertising is, however, a very important instrument, since marketing is mainly based on brand recognition. You can't recognise something you see for the first time, so advertising is primarily effective if it is done on a continuous basis. First time advertising means creating brand awareness, continuous advertising means creating brand recognition.

What we would like to do on XpatXperience is both. We can help you drive your business through catchy advertising (banners, logo display etc.) and effectively use that to market your business. Here's what we do:

Advertising:

• Create animated banners, buttons or feature ads
• Create Streaming Video Commercials
• Fix banners, buttons, feature ads or commercials in specific sections pertaining to your business
• Float banners, buttons, feature ads or commercials in Message Board and throughout the rest of the site

Marketing:

• Full listing of your business in the appropriate section(s)
• Create write-ups about your business
• List events organized by your business
• Create casual discussions in the message board about your business or products
• Create (together with you) and promote marketing campaigns for your business

Why XpatXperience.com?

XpatXperience provides 2 very important marketing opportunities:

1. XpatXperience has a very specific target audience: Expats. This means that the audience to which you will be marketing your business is very clearly defined. This group usually has an above-average income, consists of an age group between 25 and 55 years old, show interest in the place, products and culture in which they live and want to use the opportunity of being an expat to get as much out of the experience as they can.
2. Expats have a need. Our entire audience needs a house, a bank account, transport, furniture, English lessons, a maid, hobbies, a social life, moving services, restaurant suggestions, house decorations, travel tips, a mobile phone and more than likely, your product too!

In short: Our audience is a very specific audience with a need for your product and financial means to acquire it.

How much does it cost?

There are many different products and services, and each requires its own marketing approach. Please contact us so we can discuss the various possibilities. Together we will create an effective, affordable and tailormade marketing and advertising solution for you